Saturday, April 21, 2018    
Enkaustikos Wax Art Supplies Enkaustikos Wax Art Supplies
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Hot Sticks Display Rack
Enkaustikos won "Best Point of Purchase Display" for this display at NAMTA 2011!

The Hot Sticks display rack features our entire encaustic paint line of 86 professional colors, Wax Medium, and XD Wax Medium.  The rack itself has a small footprint of 11 1/4" wide x 8" deep x 27" tall  and features the same signature red color as our Hot Cakes displays to help build your encaustic department.  A brochure pocket adheres to the back of the display and you will receive our informative Enkaustikos brochures to go inside. In addition to providing product and company information, our Hot Sticks brochures highlight step-by-step instructions for different encaustic projects.  A customer can read the brochure to discover different ways to use Hot Sticks and hopefully, get inspired to make a purchase. 

The small size of the Hot Stick ( 1/2 x 1/2 x 2 1/2 inch) offers a lower retail price point which opens up the encaustic market to mixed media and collage artists, students, and other artists new to the encaustic that may find Hot Cakes out of their price range.  The display rack is shipped with 2  each of our 86 professional colors, plus 2 each of both Wax Medium and XD Wax Medium.  Each compartment in the display rack does hold up to 4 sticks however.  Open stock is sold in packs of 3 per color, so if you order when you are down to one or none, they will all fit nicely in your display and you will not have to worry about losing extra stock.  The shelf tags on the display are color coded, accessible and barcoded for easy scanning.  The header of the display rack includes bulleted information on Hot Sticks and as you can see, a beautiful image. 

Since smartphones are becoming more widely used by consumers, we also decided to include a popular marketing tactic called a QR Code on our display.  A QR Code is a unique-looking barcode that can be scanned using a smartphone’s QR reader.  A QR Code can be linked to a website, email address, video etc. and as soon as the customer scans the code, their phone will automatically  go to the linked destination.  Marketers are utilizing QR Codes as a way to reach audiences and to provide additional information that may influence the buyer's decision making process. We thought that it would be a wonderful way to introduce customers to Hot Sticks and showcase different ways that Hot Sticks can be used.  Our QR Code is linked to a short 1min 34 sec video showing painting demonstrations.

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